You know how you have that one vintage blazer in your wardrobe that always looks good? You know, the kind you can throw on whenever you have a special occasion, and you can just walk out the door knowing you look great?
Think about all the care and attention you put into that special blazer. Maybe you get it deep-cleaned a few times a year so that it’s not sacrificed to the washer/dryer gods. Maybe you carefully brush it off and place it in storage during the hotter months, or keep it in a special garment bag when it’s in your closet.
You put so much love and care into your blazer that there’s no way that thing is going to let you done – it still has years left!
Well, guess what – the same kind of attention needs to be paid to your real estate agency website.
When’s the Last Time You Updated It?
Take a look at the above question and really think about it for a second. When’s the last time you’ve given your real estate website any kind of makeover? (And no, updating your listings doesn’t count.)
If your website was created when MySpace was still a thing, it might be time to take a good long look at what needs to be changed. There have been plenty of changes happening over the past couple of years; from mobile-friendly websites to interactive content, there’s so much to take advantage of. More importantly, your clients are expecting to see this on your website – and if you fail to deliver, you can bet they’re going to click out of your content as quickly as possible.
Your website deserves more than a sparse home page with a few pictures of the homes you’ve listed. If you want to transform your website into a lead generation machine, you need to take a tip from the most successful real estate agents out there. They don’t look at their websites as a secondary strategy; instead, they take the time to upload content, test CTAs, and create unique landing pages to bring in leads.
Still think your real estate website is doing just fine on its own? Here are the biggest signs your site needs a makeover – pronto:
Your Site Looks Terrible on Mobile
Quick, here’s a little test for you. Pick up your smartphone and enter your website address into your browser. What comes up when you do that?
If you basically see a miniature version of your current website, then your website isn’t mobile responsive. That means your users need to zoom in on whatever part of the website they’re trying to read, whether it’s a contact field form or a listing.
As a rule of thumb, the more effort your users need to go through in order to navigate your site, the more likely it is that they’ll abandon their efforts and find a more user-friendly experience somewhere else. That’s why you want to make it as easy as possible for your users to go through your website in a way that makes sense on their smartphones.
Designing for mobile isn’t exactly easy – you have to figure out where to place images and copy in a way that makes sense for both desktop and mobile users. That’s why you should work with a website development service for mobile optimization. A great service can help you make a mobile-friendly website, as well as optimize the online experience for both desktop and smartphone users.
You’re Not Ranked Highly in Any Search Engines
Here’s another quick task for you – Google “real estate agent” and the city where you’re located, then see what comes up. If you have to search anywhere past page 1 of the results to find your business, you’re missing out on serious leads.
Search engines play a pivotal role in real estate website lead generation. Prospects who are just looking for a real estate agent aren’t going to type in your name; instead, they’re going to use search times like the one above. That means you need to optimize your website for these keywords so your rank rises faster in search engine queries.
Search engine optimization doesn’t have to be difficult, but it can be time-consuming for those who haven’t engaged with it before. To rise to the top of search engine charts, you usually have to perform all of these strategies:
• Upload fresh optimized content to your website
• Optimize images
• Create landing pages and have them link to you
• Create and upload blog posts
• Start and link to various social media pages
• And much more!
Seems like a lot to manage, doesn’t it? Especially if you’re a busy real estate manager – you have other things to focus on!
That’s why we recommend working with a website development service that specializes in maintaining and promoting your online brand. These services create optimized content for you and post them to various online outlets, so you can start benefiting from valuable SEO juice. What’s more, these services can help you start your own blog, build landing pages, and help you create the kind of online presence that leads to more leads.
You’re Late to the Content Game
It’s been mentioned before, and it’s worth mentioning again – if you’re not posting content on a regular basis, you’re missing out on valuable SEO opportunities. Additionally, publishing regular content shows leads that you’re a living, breathing person dedicated to disseminating as much valuable content as possible. This can be a huge selling point for people who are undecided about which real estate agent they should use, as they want to work with someone who’s committed to their work.
When creating content, be sure you’re posting valuable information that can actually be used by your clients. Don’t just push sales campaigns and house listings (there’s a time and a place for everything); instead, focus on giving insider advice that can make a real difference with their home search. For example, provide them with articles on how to get a lower mortgage rate, or upload a blog on how to get the most out of negotiating with a seller.
Your clients aren’t going to become real estate experts by reading this content – but they will appreciate the time and effort you’re putting into your business. If you play your cards right, this could result in serious lead generation opportunities!
It Looks Incredibly Outdated
There’s no easy way to say this: if your website looks like it belongs on a website circa 2001, it’s time to make a change. Whether you’re working with a professional real estate website development service or managing on your own, here’s the quick and dirty about updating your website:
• Use professional photography whenever possible, unless you consider yourself to be a great photographer. You want crisp, clear, beautifully lit photos – and if you’re just using a digital camera, you’re not doing your listings any service.
• Create branded videos and upload them to your website. Video marketing is everywhere – and if you want to impress site visitors, place a logo watermark on all of your videos. Not only does this protect your intellectual property, but it can also create a consistent branding experience wherever your videos are uploaded.
• Add social media buttons to your pages so visitors can easily share articles, blog posts, and video content on all social media sites.
In addition to these tips, you should also check to see if your website is taking too long to load. Your visitors will quickly abandon your real estate website if it takes too long to load – and by too long, we’re referring to anything that takes longer than two seconds (crazy, right?). You want to make your website experience as smooth and efficient as possible; otherwise, your leads may abandon your site in favor of a more modern website that loads faster.
Ultimately, you need to take as many steps as possible to make your website sleek, modern, and updated. By using the above strategies, you can ensure you’re not losing any valuable prospects and leads to websites that are far more updated and in-tune with what their leads and clients are looking for.
Ready to Take Your Real Estate Website to the Next Level?
Don’t let a terrible website steal away the leads you deserve. If you want to turn your real estate website into a lead-generating machine, then it’s time to partner with Excida.com. Our nuts-and-bolts services can provide you with critical real estate website design – including mobile-responsive design – as well as ongoing support for any other website changes you might want to make in the future. From blogging and lead capture to social media and beautiful site designs, only Excida can help you take your real estate website company to the next level.
Discover where your real estate website will take your business in as little as a few days. Discover Excida.com today!